The Ultimate Fighter is squaring two teams of UFC fighters off against each other. The prize is a title match against reigning champion Demetrius Johnson for a shot at his belt. This season is the story of all the fighters in the house, their diversity, preparation, training and practice matches that will help one winner got a shot at gold.
Fox Sports enlisted our help to design, direct & shoot, and animate a promo package highlighting the story of the show, but also anticipating all the action and excitement of each of the athletes journey to the end. In talking with the team at Fox Sports, we took away that they wanted something epic, aggressive, and intense that spoke the the mountain each athlete had to climb, the foes they had to fight thru, and their own demons they would have to overcome.